{"id":123,"date":"2016-03-08T12:58:57","date_gmt":"2016-03-08T12:58:57","guid":{"rendered":"http:\/\/designations.info\/?p=6"},"modified":"2018-04-30T14:44:12","modified_gmt":"2018-04-30T14:44:12","slug":"dot-com-domain-names-are-almost-all-brands","status":"publish","type":"post","link":"http:\/\/pro.freezine.org\/remediary0com\/2016\/03\/08\/dot-com-domain-names-are-almost-all-brands\/","title":{"rendered":"Dot Com Domain Names are Almost All Brands"},"content":{"rendered":"

While it is true that nearly all dot com domain names are brands, this does not<\/em> mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, but there is very little sense in registering a name like verylongandhardtoremember dot com.<\/h3>\n

There are perhaps a handful \u2013 at most a few dozen — domain names which describe something like \u201emarketing categories\u201c of information. You might consider such categories to be roughly equivalent to magazine titles (e.g. \u201ePeople\u201c) or something like traditional publishing ressorts (\u201esports\u201c, \u201etravel\u201c, \u201ebusiness\u201c, etc.). There are indeed also names registered in dot com for marketing categories which might be considered to be niche<\/em> markets (e.g. \u201emovies\u201c, \u201ecars\u201c, \u201ehotels\u201c, etc.)… and quite often the websites for the corresponding domain names are search engines for that category<\/em>. These are, however, more often the exception than they are the rule… especially in the dot com registry. The reason why this is so is that over the past several decades people have become accustomed to the idea that the dot com top level domain<\/strong> (TLD) is intended<\/em> for brand names (e.g. it is quite plasible that no one should expect amazon dot com should be anything other than a commercial entity<\/em>). Ironically, this seems so blatantly obvious that it almost seems odd when someone registers their personal name as a dot com address without<\/em> it being the website for some sort of commercial enterprise. Dot com has become the quintessential \u201efictitious business name\u201c registry \u2013 there is no need to create a dot dba registry (for \u201edoing business as\u201c), as this is de facto what dot com has come to mean.<\/h3>\n

So while hotels dot com may help someone to find a hotel, it is first and foremost a commercial entity. Just as not every person is to be found in People (Magazine), so too not every hotel will be listed in the hotels dot com \u201elookup\u201c directory. Indeed: Just as you may find out more about some people in magazines other<\/em> than People (Magazine), you may also find out more about some hotels at websites other than hotels dot com (and you will probably find out next to nothing<\/em> about the Amazon region at amazon dot com).<\/h3>\n

Dot com now has so many<\/em> registered names that well over 99 out of 100 dot com domain names are not marketing categories (let alone English words). In other words: More than 99% of dot com domain names are brand names.<\/h3>\n","protected":false},"excerpt":{"rendered":"

While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[470],"tags":[147,148,157,158,146,49,50,134,90,474,475,476,60,62,63,61,432,480,483,484,487,488,489,490,192,64,65,121,122,497,498],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9w79D-1Z","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":22,"url":"http:\/\/pro.freezine.org\/remediary0com\/2016\/03\/08\/every-domain-name-is-equally-unique\/","url_meta":{"origin":123,"position":0},"title":"Every Domain Name is Equally Unique","author":"nmw","date":"March 8, 2016","format":false,"excerpt":"There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally unique. To a human, the significance of domain names is\u2026","rel":"","context":"In "confer"","block_context":{"text":"confer","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/biz\/biz-confer\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124,"url":"http:\/\/pro.freezine.org\/remediary0com\/2016\/03\/11\/owning-up-to-i-own-it\/","url_meta":{"origin":123,"position":1},"title":"Owning Up to “I Own It”","author":"nmw","date":"March 11, 2016","format":false,"excerpt":"In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (\"top-level domain\"). Indeed, some (such as Johnson & Johnson's baby.com) are so successful, that the company (in this case J&J) even registered the\u2026","rel":"","context":"In "designations"","block_context":{"text":"designations","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/info\/info-designations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10,"url":"http:\/\/pro.freezine.org\/remediary0com\/2016\/07\/26\/auctions-markets-for-domains-domain-names-tlds\/","url_meta":{"origin":123,"position":2},"title":"Auctions + Markets for Domains, Domain Names + TLDs","author":"nmw","date":"July 26, 2016","format":false,"excerpt":"Several years ago, one of my friends (who is not a \u201edomainer\u201c per se) made a very insightful remark... \u2013 a remark that I have carried around with me ever since and also pondered over all this time (and indeed, I continue to do so). He noted that domain names\u2026","rel":"","context":"In "remediary"","block_context":{"text":"remediary","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/com\/com-remediary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13,"url":"http:\/\/pro.freezine.org\/remediary0com\/2016\/08\/12\/global-languages-andor-classification-schemes-generic-top-level-domains-tlds\/","url_meta":{"origin":123,"position":3},"title":"Global Languages (and\/or Classification Schemes) + Generic Top Level Domains (TLDs)","author":"nmw","date":"August 12, 2016","format":false,"excerpt":"Whereas traditional classification schemes (such as the Dewey Decimal Classification [DDC] or the Library of Congress classification scheme [LC]) have primarily been oriented towards topical segmentation of publications published by individual persons or corporate entities, I feel it is now a pretty safe bet that the landscape of generic top-level\u2026","rel":"","context":"In "remediary"","block_context":{"text":"remediary","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/com\/com-remediary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":234,"url":"http:\/\/pro.freezine.org\/remediary0com\/2021\/02\/11\/in-what-we-trust\/","url_meta":{"origin":123,"position":4},"title":"In What We Trust","author":"nmw","date":"February 11, 2021","format":false,"excerpt":"You may recall a post I made a few months ago .. in which I mentioned that \u201cI am not at all proud of the species I apparently belong to\u201d (\u201cI understand that this is very important to you\u201d). Another way of putting this idea is that I have little\u2026","rel":"","context":"In "remediary"","block_context":{"text":"remediary","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/com\/com-remediary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":88,"url":"http:\/\/pro.freezine.org\/remediary0com\/2016\/04\/01\/what-is-a-naming-agency\/","url_meta":{"origin":123,"position":5},"title":"What is a Naming Agency?","author":"nmw","date":"April 1, 2016","format":false,"excerpt":"The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back -- it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it covers the broad strokes \/ general type of thinking involved.\u2026","rel":"","context":"In "confer"","block_context":{"text":"confer","link":"http:\/\/pro.freezine.org\/remediary0com\/topicat\/biz\/biz-confer\/"},"img":{"alt_text":"brand names","src":"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2015\/01\/18\/magazine\/18naming2\/18naming2-articleLarge-v2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2015\/01\/18\/magazine\/18naming2\/18naming2-articleLarge-v2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/static01.nyt.com\/images\/2015\/01\/18\/magazine\/18naming2\/18naming2-articleLarge-v2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/posts\/123"}],"collection":[{"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":1,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":126,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/posts\/123\/revisions\/126"}],"wp:attachment":[{"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pro.freezine.org\/remediary0com\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}