Africa

Africa.com is the fastest growing site for travel information as well as business, sports and political news about and from all 53 countries on the continent. It is already a favorite destination for American, European, Latin American, and Asian users interested in travel to Africa.

With Clarke’s reorganization, which launches today, the website is now aimed at becoming a unique platform for world leaders to gain accurate information about the investment climate on the continent and for Africans to communicate with one another.

“My goal for Africa.com is to change the way the world views Africa,” said Clarke. “Yes, it is a continent with tremendous natural beauty and resources, but it also contains some of the world’s fastest growing economies.”

• Africa.com will provide one-stop shopping for comprehensive information about each of the continent’s 53 countries.
• 200 specially curated videos will capture the look and feel of each country.
• Business people and investors will have access to yearly country reports on political rights and civil liberties prepared by internationally recognized Freedom House (www.freedomhouse.org) as well as the rankings on sustainable economic opportunity assessed by the Mo Ibrahim Foundation (www.moibrahimfoundation.org ).
• Business and leisure travelers will access the most comprehensive travel guide available online, with content specially prepared for Africa.com by Lonely Planet.

“Capital costs more when the perceived risks are higher,” said Clarke, an experienced investment banker and analyst. “Accurate, unbiased information about each country on Africa.com will help open doors for capital to flow into the continent because investors will know what the actual risks are as opposed to just the perceived risks.

During a break in her Goldman Sachs career, Clarke lived and worked in South Africa for five years in the 1990s and feels as if she never left. “With the world’s attention focusing on the FIFA World Cup in South Africa this summer,” she said, “I knew that this was the time to turn my full attention back to the continent.”