Become

Become, Inc. provides cloud-based performance marketing and SaaS solutions that benefit online retailers, web & mobile publishers and online shoppers (Product Ads, Channel Management, Feed Optimization, Analytics and more). Become helps merchants increase sales, publishers monetize traffic and consumers make more informed shopping decisions. With over 500 publishers, Become operates the world’s largest syndication network for Product Ads.

• Retailers – Increase sales, visibility and traffic through our Product Ad Network by enhancing, distributing and managing your Product Ads on several hundred online channels. Leverage our easy-to-use but powerful analytics dashboard to help you understand and control your return on investment and cost of sales.
• Publisher partners – Use our configurable Product Ads to monetize your sites and expand your customer reach. Become Product Ads will allow you to provide a customized shopping experience on your sites in the US, Europe and Asia.
• Online shoppers – Find, research, compare, find deals and purchase the products you care most about! Connect with us through our Product Ad Network of partner sites or our own shopping portals.

Over the past ten years, our team of engineers and data scientists has built a proprietary technology platform that allows our merchant network to distribute and manage Product Ads on hundreds of online channels through a single data feed and a single online dashboard. We provide best-in-class categorization and matching services using proprietary technology tools, and then go further to normalize and enhance the Product Ad data with additional attributes. These extraordinary processes insure the highest quality Product Ad catalog. Our award-winning suite of software-as-a-service solutions helps merchants and publisher partners get up and running in hours, not weeks. Our platform leverages the power of BIG DATA analytics to identify purchase intent and accelerate purchase conversions. We’ve compiled tens of millions of anonymized shopper profiles to help our partners improve their understanding of online shopper behavior and drive additional revenue.

A truly global company, Become, Inc. generates over 70% of its revenue outside the US. With operations in the United States, the United Kingdom, Germany, Italy, France, Austria, Japan, and the Philippines, we leverage our growing global footprint to provide unmatched solutions to our partners and shoppers.

Become, Inc. is a profitable, privately held company with headquarters in Sunnyvale, California. Key investors include TPG, Transcosmos, Inc., European Founders Fund and Ron Conway.