Raise was launched on a quiet evening on February 2nd, 2013 as a marketplace devoted exclusively to buying and selling gift cards. The platform empowers consumers to increase their purchase power so they can give themselves a raise, and the name is a positive, uplifting way to refer to savings. Shoppers can buy discounted gift cards to save on everyday essentials, and sellers can earn cash for otherwise unwanted gift cards to spend when, where and how they choose.