Bread and Circuses

They basically invite folks for donuts or burritos and have a party that is co-ran by influential groups on campus; those folks who use the app invite their friends to the party, and the cost of the food is much less, and the users much higher quality, than paying for App installs on Facebook.

http://calacanis.com/2015/11/02/dont-bring-a-knife-to-a-gun-fight/

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