Traditionally – over the past century or so, retard media have used what Noam Chomsky refers to as a “propaganda” model which relies heavily on advertising:
ad-based media receive an advertising subsidy that gives them a price-marketing-quality edge, which allows them to encroach on and further weaken their ad-free (or ad-disadvantaged) rivals.
– Noam Chomsky, “Manufacturing Consent”, 14
Traditionally, advertisers have thereby supported mainstream news sources with a “vote of confidence” which involve both financial support and also brand / image support.
A mass movement without any major media support, and subject to a great deal of active press hostility, suffers a serious disability, and struggles against grave odds.
– ibid., 15-16
This was the media landscape for pretty much the entire 20th Century… and even today when people speak of “the media”, they usually mean such “mass media” or “mainstream media” corporations. For example: recently Robert Reich said in an interview with Amy Goodman (of “Democracy Now”):
The problem for the free press is that the more you have a president who is communicating directly through tweets and rallies, the less able are the press – or is the media – to be able to intermediate.
– (Democracy Now, “Robert Reich: Like a Tyrant, Trump Is Deploying Seven Techniques to Control the Media”, @ ca. 52 min.)