Blogs are born free, yet everywhere they are in SEO

You might think I sound like Jean-Jacques Rousseau, but I can assure you there is no need to go back that far in time.

Are you old enough to remember the case of Trent Lott? Or how about “miserable failure”? Are you even aware that Google ever cleansed the web? These days, they do it so much that only idiots actually believe their results are valid reflections of the actual content on the web.

Yet since I have been watching videos on wordpress.tv for a couple years now, I have noticed that many in the WordPress community seem to think that search engine optimization (SEO – actually, when people use this term they are usually referring to something like “Google optimization”) is a worthwhile use of time and other limited resources (such as money).

Why?

Why kowtow into submission to such a bunch of nonsense algorithms? When I learned that the PageRank algorithm was awarded a patent I LOLed so hard because I couldn’t believe it. Not only has citation indexing been around since the late 1950s when Eugene Garfield developed this approach, but by the 1970s it had already been thoroughly discredited as a valid and/or reliable source of information. These doctoral students apparently pulled the wool over many people’s eyes – plus, they even got a patent out of it. Well, the patent was revoked about a week after I pointed out the absurdity of it all.

Personally, I am not interested in jumping though a bunch of bogus hoops to satisfy some moronic rules brainstormed by closeted maniacs. Why, for example, should I care whether a website is a card-carrying member of some secure “SSL” https mafia organization? Such a distinction between http and https says absolutely nothing about the quality of the information source.

I can understand why people who have identified such idiotic suckers as are gullible enough to believe Google might reflect reality (when it has, on the contrary, recently been shown to reap inordinate profits from promoting fake news) are deemed sly enough to take the money they “earned” from such dubious schemes to the bank (and therefore also why some people consider this to be a good investment). I can also understand that such wads of money might go a long way in influencing politicians in Washington, D.C. But I feel people in the WordPress community should clearly distance themselves from such shenanigans.

In my opinion, the WordPress community should avoid sullying its good name from association with such a corrupt system as Google has become. In contrast, the WordPress community should instead further extend the software’s capabilities towards making the WordPress system a useful guide for search (aka “information retrieval”). The WordPress software has evolved over many iterations, the technology has been developed over many generations, and the software’s capabilities are presently top-notch. Compared to WordPress, the technology used at “social media” and “social networking” websites like Facebook or Twitter are infantile.

Yet that is not to say that the WordPress project is anything close to “done”. While groundwork and foundations have been set for a much larger project to begin, there is still a lot of work that needs doing, there is still ample room for improvements.

The main problem is that many in the WordPress community continue to believe in Google. This belief system makes Google a kind of Pope, and stunts the growth of enhanced search capabilities that could be developed directly within the Web’s “lingua franca” blogging architecture. Developing new technologies need not eradicate the old ones – so there is no need to combat Google, at least no more than there is any need to abolish the many rules and regulations listed in Leviticus. Let Google continue to make absurd laws to further cement the establishment powers of government, traditional publishing, etc. But if the WordPress community wishes to move forward, then I think the time is ripe for the people in this community to realize that they need to move on to better things.

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Mobile First is a Special Case of Reading First

Several years ago, there was a push towards “mobile first” publishing – the idea being that more and more people were using their mobile phones as their primary reading device. The optimization of web content for constraints inherent in mobile technology (be that bandwidth or limited computational resources) is something I had already noted as a usability imperative at least a decade earlier (mainly while writing on the long-since defunct omidyar.net) – I summed it up as “I hate to wait”. At the time the writing was in plain sight on the wall separating the First World from the Third World (but was by and large ignored besides do-gooders lamenting a “digital divide”).

The metaphor of the “Bright Lights, Big City” is a useful one. We must recognize that the so-called digital divide is in large part a tale of two cultures: One that has been steeped in mass consumption of big media content for several centuries, and another that is more attuned to many millennia of “primitive” and “face to face” styles of very traditional and highly evolved forms communication. Put simply: Whereas advanced technology and machines dominate “Developed” countries; Natural languages reign supreme in “Non-Developed” countries.

There is indeed some irony in the widespread consumer-orientation in highly industrialized countries. We will probably revisit this theme sometime in the near future.

Here and now, however, I want to focus on the “matter of fact” situation that online engagement is still in the vast majority of cases a phenomenon of highly developed economies and technologically advanced societies – and that in these societies the primary avenue to engagement is paved on the path of reading and consuming content. The road to participatory communication is a limited access highway, and all on ramps require reading (or “consumer”) literacy.

The production of literature will also need to be reviewed, but for the present moment it is simplest to treat it as being of secondary significance.

Participation and engagement in community communications is not a matter of prodding and motivating people to publish, but rather it is a matter of making it quick and easy for people to read.

This primary rule has been – by and large – neglected by most “publishing platforms” (such as WordPress). There are some notable exceptions – for example: Chris Lema’s talk at WordCamp Portland 2015 in which he argued that “our goal should always be to delight our client’s clients” (see ca. 17 mins.). Another good (and more recently published) resource to consult for this approach is Tammie Lister’s presentation about “how to know your users” in which she emphasizes that she does not want to get stuck in some kind of semantic debate (about “usability” vs “user testing”, etc.): “Whatever word gets you to doing the thing, then that’s totally OK to use.” (ca. 4 mins.)

If publishing platforms were more oriented towards users – if publishing software were more concerned with delighting the client’s clients, or delighting the end users – then we ought to be making it as quick and easy as possible to read content. Webpages should load in a split second. There should be no strings attached. No big data, no signups, no small print.

Yet this isn’t presently the case. Clearly, we need to pay more attention to putting reading first on the list of things we need to do. Personally, I advocate for reading first, joining second and writing last.

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Scripts, Stories, Narratives, Filling in the Gaps without Resorting to Fake News and other Propaganda Techniques

I have recently been minding my gaping gap and just the other day I was talking with someone about filling in the gaps, so I’ve decided to give you all a what’s update (I’m thinking that could maybe catch on sometime as a new term, sort of like all gangsta ‘n’ neato).

But before I get too far off track, let me mix it up a little with some additional nerdiness: let’s talk about facts! I know there are plenty of data scientists and data journalists who can’t seem to get enough data (like they hope when they die and go to heaven, they will be able to hook up with a lot of ones and zeroes). Me, I’m all about being discrete, but to be honest I think I would much rather get a little more abstract every now and then.

First of all, there’s the starting point. Little did you know, but you are already past it. Then there’s the end point – and don’t worry: it’s coming up real soon. In between those two points, there are an infinite number of other points. Infinite means: “so much, that even a computer can’t figure it out” — a really bad translation might be something like: “nevermind“. OK, if that isn’t abstract enough for you yet, then get this: in between any two points (like even between any of the infinite number of points between the starting point and the end point) there are also an infinite number of points. I could keep going on like this, but I hope you get the point already (haha — get it? 😉 ).

Right here I’m pretty much right in the middle of the story. Everything I write here is another point, and all of it could also be referred to as data. But of course there are also missing pieces — like I haven’t told you whether it’s daytime or nighttime, whether it’s cloudy, all sorts of stuff. There are actually humongous gaps, if you think about it. The funny thing is: it’s entirely up to you to fill them in.

Whether you like it or not, you are going to have to make some assumptions. The sad truth is that you will never have all the data. Why? Well, consider this: even if you think you have pretty much all of the data, there will still be an infinite number of data points in between the two closest points of data in your collection.

I know it’s a big pain, but you will simply have to use your imagination to fill in the gaps.

But don’t fret — we haven’t reached the end yet. I still have something more to tell. It’s actually something like a piece of advice for how you could and should go about coming up with the missing puzzle pieces. Way back at the beginning I told you I was talking with someone just the other day, remember? We were talking about something called “confirmation bias” — this is when you fill in the missing pieces with something you already think is true (and therefore it confirms the truth of what you already think — see also this video for a really neato explanation of it with a bunch of examples, too).

Now there are perhaps also an infinite number of ways that someone could fill in the missing gaps in a story. Let me give you an example. I often talk about “retard media“. When you read those two words, you probably think something like “what does he mean?” (if you follow the link, you will see that I wrote a whole article about what I mean when I use that phrase — but even that article also has an infinite number of gaps that need filling in) Let me simplify this. Let’s pretend there are basically only two interpretations: 1. I am a bad person; or 2. there is something else “out there” that is bad (I am using “bad” here because it seems that a lot of people feel that way about the word “retard”). To flesh out the details a little more, this “bad” might have something to do with attitude — like a condescending attitude (so in other words, you might attribute “condescending attitude” to me or to something else). Now I have written more and more details here, but in the end it is still up to you to fill in the missing pieces, to accommodate the new information with your already existing beliefs and so on.

As you do this, your biases will influence you. Many people think that the more you are aware of your biases, the better will the accommodation process reflect the actual “facts“.

That’s it for now (we’re getting very near the end). Have a pleasant day! 🙂

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The Continued Toleration of Illiteracy

I have written about the widespread pandemic of illiteracy for many years, and I find it odd that there has continued to be an attitude of toleration to the phenomenon – even among people who I consider to be quite literate.

This has bugged me incessantly, and I have puzzled time and again, but have never been able to figure out why there continues to be such widespread resistance to the promotion of literacy.

The relatively obvious situation that many organizations have been able to reap great profits from duping illiterate suckers and thereby emptying their pockets can hardly be „breaking news“ any more. Modern propaganda methods were perhaps first developed at the turn of the Twentieth Century, they were exploited on a grand scale in the Third Reich – but it was truly the Americans who „perfected“ it and turned into a science.

For many decades, the „American Way of Life“ has been associated with progress, wealth and economic development. When the shady details of the mortgage-backed securities crisis started becoming more and more obvious, when people started protesting that they had been duped into debt, then this movement was silenced in short shrift. The message was loud and clear: “Shut up, slaves!”

You might think that might have been a wake-up call. Nada.

Now, or rather recently, there has been another tell-tale sign screaming out of the sinful modern media: The “Fake News” crisis. Will this, too, be swept under the carpet? I think this hypothesis might not be as far-fetched as it might sound to some.

The puzzling evidence won’t go away, though, and it continues to nag me. The other day an idea occurred to me that might help explain some of it, but so far it’s still just a wild guess – and I think I need to think it through some more before I might feel OK with actually putting the idea “out there”. I don’t need to explain all of it, but I do think I want to feel as though it’s no just a random thought-bubble.

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The Rationality of Interdependence vs. Independence (+ Self-Reliance + Inter-Reliance)

Many people are upset. They are upset with something the Donald did. Apparently, they feel somewhat dependent on stuff Donald does.

Donald does stupid stuff – and so do you. We all do stupid stuff. Whether or not Donald realizes he does stupid stuff is not about you or me – it is simply about Donald.

You don’t depend on Donald. You may feel as though you depend on Donald, but you are still free to do your own thing. You can always do the right thing even if Donald does something wrong.

You may say I’m a dreamer, but I couldn’t care less what someone screams into a megaphone.

This isn’t about me. Or someone. Life is about all of us.

Whether we are or aren’t living a life of dependency depends on what you think. If you think you can live without breathing air, feel free to go right ahead and live that way. I don’t think that way, so perhaps I will choose not to rely on you.

What I rely on is my decision.

I don’t rely on „fake news“ or even retard media in general.

What you choose to rely on is up to you. I hope you will be able to choose wisely, and I am also willing to help you – but it really does depend on what you want and on what you choose to do.

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The Rationality of Uncertainty

When I was learning science in high school, I was mesmerized by the notion that scientific facts were true, myths were false, and there were still things that needed to be „figured out“. I was very impressed by the way computers were all about 1’s and 0’s (it wasn’t until much later that I learned computers didn’t actually divide truth and falsehood quite that neatly). Several years ago, I made a graphic image that shows the difference between the way it appears that humans think vs. the way it appears that computers think.

Note that I didn’t label which side represents human thinking vs. computer thinking. What we usually experience when we use computers is either TRUE or FALSE – we are not normally aware that there is actually a „DON’T KNOW“ state in between those two extremes. About a decade ago, I was very adamant about three-state logics.

Several decades ago, when I was just embarking on dissertation research (which was never finished, but that story is beyond the scope of this article), I was very adamant about something called „modal logic“ – a field in philosophy (and linguistics) which focuses on human modes of thought (such as „knowing“ vs. „believing“). Since humans often make references to such modes, I was hoping to unlock a hidden treasure behind such concepts. Yet they remain elusive to me to this day, even though I may quite often be heard to utter something like „I think…“ or „I believe…“ or indeed many such modes (usually using so-called „modal verbs“).

I think the less room we allow for such modalities – the smaller the amount of space we make for cases in which we acknowledge that we really don’t know, the more likely we are to make mistakes / errors.

Statisticians might be very cool to acknowledge „type 1“ and „type 2“ errors without even batting an eyelash, but for most regular folks it makes a world of difference whether we want X, whether we fear Y, whether we hope or wish or whatever.

Such very human modes of thought are rampant in our everyday lives and thinking, yet they are not given very much (or even any) room in the computer world. When there is no room whatsoever for „maybe“, then I predict the algorithms processing the data will probably be wrong.

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The Rationality of Literacy

Over the past couple months, I have worked on developing a mission statement for one of my overarching goals – something like a „life goal“. Initial attempts were quite abstract, and I was greatly helped by the very considerate feedback of friends.

In the intervening weeks since those first trials, I have kept the general aim present but I have focused on it much less. Over the past several days, I have received several ideas from other sources – more or less haphazardly, which have motivated me to reconsider this particular life goal again from a new perspective.

For people who have been following my writing for several years, it should be no surprize that literacy is really at the crux of my thinking about many topics, and also with respect to this particular life goal for which I want to craft a mission statement. One thing that has been „bugging“ me for the past year or two is how my focus on literacy is considered by many – indeed, including myself – to be a non-human matter. In this view, reading, writing and arithmetic are technologies and therefore lack the warmth of flesh-and-blood human beings. Code and language are inert, not living things, and they cannot ultimately provide meaning in the same way as interaction with other humans can – as humans (so this argument) we are, after all, social animals.

This view, however, interprets technology from a very parochial point of view. According to this perspective, technology is merely an artefact, a curiosity, a product… albeit of human ingenuity. We pound nails not because there is anything interesting about doing so, but merely because doing so makes our lives easier from the results of applying such technologies. There is nothing interesting about iron or steel per se, but rather such materials are only interesting insofar as they can be manipulated into helping to make nails, just as nails are only interesting insofar as they can be used to build more things. As an aside: It might make sense to think about how the technologies we use also create threatening things – such as global warming, nuclear waste, AIDS and/or many other problems.

Yet let me not drift away from the current issue – crafting my mission statement. I view language and literacy somewhat differently than most… and over the years, my thinking about these things has also undergone continued development and refinement. While I have long known (or believed) that language cannot be owned (e.g. by a monarch) or dictated (e.g. to the masses), I am now at a point where I feel it may be useful to extrapolate beyond this rather mundane and obvious fact to recognize a „rationality of literacy“, in which people make a rational decision to engage with each other via linguistic technologies. In this vein, literacy is also not simply owned or attained, but rather it is practiced (or – in the case of illiteracynot practiced).

This is important because it redirects our attention away from the ownership of resources to the actual use of such resources. To give a concrete example: In order to engage with „cars“, it is not necessary to own cars. Engagement with cars can also happen when someone references cars. Statements like „cars are good“ or „cars are bad“ are social expressions insofar as there is agreement within a society regarding what these words (and expressions) mean.

Likewise, our level of engagement with a topic can be as small or as large as our involvement with various other social institutions related to that topic. We might simply talk about cars with very little engagement, or we might become much more involved with cars by joining organizations that deal with them and associated technologies. Our involvement with „cars“ may lead us to become involved with „pedestrians“, „streets“, „roads“, „highways“, „infrastructure“, „pollution“, „global warming“ and many other topics, too.

We do not need to become dictators in any of these arenas. It is completely sufficient to simply engage – to participate in the social construction of the reality related to each of these terms. It ought to be quite plain to see that the reality we thereby create in one arena might not be the exact same reality created in another arena. There might be nuanced differences, but there might also be meaningful relationships between and among the various arenas.

Increased engagement in more and more arenas goes hand in hand with increased literacy. These two phenomena are crucially related: You cannot have one without the other (that is, at least, a hypothesis I am venturing here).

This thinking is what leads me to venture that the mission statement I need probably goes something like: My mission is to promote literacy – in order to increase community engagement and social cohesion, and also in order to motivate humans more towards alignment and harmony with natural evolution.

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It’s Not What You Think It Is

My friend Jean Russell shared a really fascinating meme the other day on facebook. The main gist of the idea was that “you are what you think”… such that rather than “I am what you think I am”, in fact “you are what you think I am”.

This is a very powerful message — and yet there seems to be another message hidden behind the surface: Many things are not what you think they are. Some people also use the phrase “the map is not the territory” to draw attention to this phenomenon.

Yet many people make this exact mistake, often many times over — I guess sort of non-stop. Let me give you an example.

When I warn people about the dangers of relying too heavily on Google (or even about the dangers of using it at all — see also “Definition: How to Define “Retard Media”“), they often respond with “what do you have against the Internet?” or maybe “well, I don’t rely exclusively on the Internet”. These people apparently don’t realize that Google is not the Internet (neither is Facebook, nor Wikipedia or any other individual website).

In a similar vein, there is a podcast called “No Agenda” that purports to be all about media deconstruction. I enjoy listening to this podcast very much, but as far as I know neither of the creators of the show have ever given a functional operational definition of what they consider to be media (versus “not media”). As it is, they primarily deconstruct television programming (and also TV ads). But they sometimes also analyze websites (such as facebook.com and/or google.com) — but not all websites… so which websites? Their limited view of media distorts the usefulness of their information — to put it simply: because they deconstruct some things, but not everything.

Granted: deconstructing everything would be a quite formidable task… and it may even be impossible. But since they do not explicitly delineate what it is they want to deconstruct, the result is that the selection of what they do actually deconstruct may very well be quite biased. That is sad, because otherwise I would say that their approach is refreshing and insightful.

 

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The Irrationality of Irrationality

When you let the word “irrational” roll off your tongue, you do a very irrational thing: You specify something that doesn’t exist. It is very much like trying do describe a vaccum (not the cleaner, but rather the contents of emptiness).

These days, it is very popular and a big hit to argue that people are economically motivated by irrational behaviors. That is also sort of like saying “light is dark”.

Arguing with such nonsense is an exercise in futility. Just because someone can’t explain something does not mean there is no explanation for it. Besides that, I challenge anyone to give an adequately precise definition of the term “irrational”. In my opinion, the fact that a brain is in a living state means that there is some kind of rationalization going on. It may seem odd, but mainly if you are unfamiliar with odd things, odd thought, odd behavior and such.

Let me give you an example. There’s a guy named Dan Ariely who maintains to be an expert on irrationality. I’ve watched some of his presentations, and I’ve observed that he actually seems to be jiving people: He says he talks about irrational behavior, but actually what he is talking about behavior that simply doesn’t conform to the laws of economics commonly taught in academia. For example, in one talk I paid attention to, he mentioned some law which basically said that if someone prefers A to B and also prefers B to C, it would be irrational to prefer C to A. What nonsense! This would be like saying that if someone likes ketchup more than relish, they would do something like drink a whole bottle of ketchup right out of the bottle. My hunch is that before someone had drunk less than half the bottle, they would no longer go near the ketchup for at least a week. Would that be irrational?

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For some, we get lost in media

I opened up a copy of the New York Times today, and in an empty space within an article, there was a blurb that reads

Social networks put individuals at the center of their own media universes

— I am not even sure I understand what that is supposed to mean. Let alone the notion of a plurality of universes, the idea that media are not between people but rather like belly buttons for individuals to discover themselves within … I just find it mind-boggling. Then again, according to the surrounding words in the article next to this message, social media are depicted as breeding grounds for “fake news”, as cesspools for propagating mythical stories, for manipulating large populations of suckers into following this or that social media expert, leader, salesman or whatever.

“Social” is seen as the big mistake, the errant sidetrack from the collapsing foundations of journalism. Four words seem hidden somewhere in between the lines: I told you so. Naive and forlorn like Dorothy in a dizzying whirlwind, individuals end up as victims of lever-pulling hackers, clowns and con-artists. Social media transport hoaxes and fairy tales, yet they are also instruments targeted at novice users, training wheels to guide their first steps in the cyber-landscape. The virtual world is both for the light-hearted at the same time that it’s a wide field of thin ice. Throughout this portrayal, the real world is not embodied in media. Instead, real-world people with real-world addresses exist behind real-world mastheads printed on real-world paper. They carry real-world business cards, not fake virtual URLs.

Real-world buildings, with real-world street addresses, real-world telephones and such media are the physical conduits for real-world relationships. In contrast (so the argument), virtual facades evaporate into thin air as soon as a video screen is turned off.

This contrast might be all good and fine, except that it is a lie. None of these things are any more real than the other. Main Street is nothing without the street sign signifying it as such. The reason why we can agree to meet at Main Street is that we both understand it to be Main Street, and this agreement is based on us both understanding how to read street signs. Indeed: we agree on many things, of which such street signs are fine examples. We can also agree on the time of day, to speak the same language, or to answer each other’s questions succinctly and truthfully. Such agreements are crucial for us to help each other reach our goals, whether we hold the same goals in common, or whether each of us is trying to reach our own particular individual goals.

By reaching our goals, we become not only successful, we also become who we are.  We actually self-actualize our identities. For example: a writer does not simply exist, he or she becomes a writer by writing. A worker becomes a worker by working. A buyer becomes a buyer by buying, a seller becomes a seller by selling, a consumer becomes a consumer by consuming and a producer becomes a producer by producing. As these last examples show, sometimes we can only self-actualize when other conditions are met, and sometimes these conditions also require the engagement of other people. In this sense, reaching our own goals involves a team effort — as, for example, a sale involves the teamwork of both a buyer and a seller.

Therefore, the real world is not so much a matter of separated individuals as it is the interaction and engagement of individuals with each other in a symbiotic process of self-actualization. We become who we are by interacting with one another. Our goals aren’t distinct and separate, they’re intertwined. We need to think of media as bustling marketplaces for such exchanges to take place, rather than as sterile and inert transport mechanisms. These are not empty tubes simply bridging gaps, they are stages for playing out our roles in real life.

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