Monthly Archives: March 2016

Owning Up to “I Own It”

In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading

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Every Domain Name is Equally Unique

There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading

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Dot Com Domain Names are Almost All Brands

While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading

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