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Monthly Archives: March 2016
Owning Up to “I Own It”
In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading
Posted in designations
Tagged brand, branding, brands, choice, choices, choose, common language, communication, communications, demand, dictionary, exact match domain, exact match domains, information retrieval, keyword, keywords, language, languages, lexica, lexicon, market, marketing, markets, natural language, search, supply, vocabulary, want, wanting, wants, word, words
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Every Domain Name is Equally Unique
There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading
Posted in confer
Tagged brand, branding, brands, com, domain name, domain names, dot com, name, names, naming, online brand, online branding, online brands, TLD, TLDs, top level domain, top level domains
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Dot Com Domain Names are Almost All Brands
While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading
Posted in designations
Tagged ad, ads, advertisement, advertisements, advertising, brand, branding, brands, com, commerce, commercial, commercials, domain, domain name, domain names, domains, dot com, English, keyword, keywords, market categories, market category, marketing categories, marketing category, search, TLD, TLDs, top level domain, top level domains, word, words
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