Tag Archives: branding

In What We Trust

You may recall a post I made a few months ago .. in which I mentioned that “I am not at all proud of the species I apparently belong to” (“I understand that this is very important to you”). Another … Continue reading

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Some Reflections on the Revolution in Propaganda

More or less exactly ten generations after Edmund Burke’s treatise concerning the French Revolution and roughly about twenty generations after the invention of Gutenberg’s printing press, I would like to give you a small update on the state of news, … Continue reading

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Anti-Dis-Establishment-Arian-Ism + AntiDisInterMediaTion

In this post, I plan to give you a small insight into some of the marketing / branding ideas I developed for this blog. One of the BIG IDEA moments behind „remediary“ is simply that antidisintermediation is nothing other than … Continue reading

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What is a Naming Agency?

The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it … Continue reading

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Owning Up to “I Own It”

In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading

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Every Domain Name is Equally Unique

There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading

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Dot Com Domain Names are Almost All Brands

While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading

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