Tag Archives: brands

Some Reflections on the Revolution in Propaganda

Posted on December 21, 2018 by nmw

More or less exactly ten generations after Edmund Burke’s treatise concerning the French Revolution and roughly about twenty generations after the invention of Gutenberg’s printing press, I would like to give you a small update on the state of news, … Continue reading →

Posted in remediary | Tagged analysis, authority, bias, biology, brand, brand name, brand names, branding, brands, communication, communications, data, distrust, distrustworthy, document, documentation, documents, enterprise, entrepreneur, entrepreneurial, entrepreneurs, evolution, fake, gatekeeper, homo sapiens, human, humanity, humans, information, information and communications technology, internet, language, meaning, online, open, ordinary language, plain language, plain talk, private, propaganda, public, publication, publish, publisher, publishers, publishing, rational, rationality, real, reason, religion, revolution, transparency, transparent, trust, trustworthiness, trustworthy, vernacular, writing, written | Comments Off

What are you going to do about it?

Posted on November 2, 2016 by nmw

I have a friend who works in the field of healthcare, and we were talking about corruption in the medical and pharmaceutical industries – the kind that leads to patients getting misdiagnosed and mistreated. I had shared something I had … Continue reading →

Posted in remediary | Tagged ad, ads, advertise, advertisement, advertising, alternative currencies, alternative currency, anonymity, anonymous, authentic, authenticity, bond, brand, brand name, brand names, branding, brands, care, careless, cash, construct, construction, constructs, engage, engagement, failure, identity, meaning, meaningful, meaningless, money, power, rational media, relationship, relationships, retard media, social, social construct, social construction, social constructs, social engagement, social system, social systems, society, success, successful, system, systems, trace | Comments Off

Voluntourism

Posted on August 27, 2016 by nmw

In a recent podcast episode, Eliza Rubin mentioned „voluntourism“ (see episode #28 for her explanation of the term). Here, I want to apply the concept to the web / internet / online space – so basically: virtual voluntourism. In my … Continue reading →

Posted in remediary | Tagged brand, brand name, brand names, brands, fan, fanatical, fans, follow, leading, like, retard media, social media, voluntourism | Comments Off

What is a Naming Agency?

Posted on April 1, 2016 by nmw

The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it … Continue reading →

Posted in confer | Tagged brand, brand name, brand names, branding, brands, naming agencies, naming agency, naming agent, naming agents | Comments Off

Owning Up to “I Own It”

Posted on March 11, 2016 by nmw

In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading →

Posted in designations | Tagged brand, branding, brands, choice, choices, choose, common language, communication, communications, demand, dictionary, exact match domain, exact match domains, information retrieval, keyword, keywords, language, languages, lexica, lexicon, market, marketing, markets, natural language, search, supply, vocabulary, want, wanting, wants, word, words | Comments Off

Every Domain Name is Equally Unique

Posted on March 8, 2016 by nmw

There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading →

Posted in confer | Tagged brand, branding, brands, com, domain name, domain names, dot com, name, names, naming, online brand, online branding, online brands, TLD, TLDs, top level domain, top level domains | Comments Off

Dot Com Domain Names are Almost All Brands

Posted on March 8, 2016 by nmw

While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading →

Posted in designations | Tagged ad, ads, advertisement, advertisements, advertising, brand, branding, brands, com, commerce, commercial, commercials, domain, domain name, domain names, domains, dot com, English, keyword, keywords, market categories, market category, marketing categories, marketing category, search, TLD, TLDs, top level domain, top level domains, word, words | Comments Off