Tag Archives: brands
Hope & Change: Flipping the F-word & Removing the Old-Fashioned R-word
I have an important announcement to make: I’ve learned something — and what I learned has helped me to change my course. Many years ago, I started using Facebook (in large part because one of my friends said “facebook” was … Continue reading
Some Reflections on the Revolution in Propaganda
More or less exactly ten generations after Edmund Burke’s treatise concerning the French Revolution and roughly about twenty generations after the invention of Gutenberg’s printing press, I would like to give you a small update on the state of news, … Continue reading
What are you going to do about it?
I have a friend who works in the field of healthcare, and we were talking about corruption in the medical and pharmaceutical industries – the kind that leads to patients getting misdiagnosed and mistreated. I had shared something I had … Continue reading
Voluntourism
In a recent podcast episode, Eliza Rubin mentioned „voluntourism“ (see episode #28 for her explanation of the term). Here, I want to apply the concept to the web / internet / online space – so basically: virtual voluntourism. In my … Continue reading
What is a Naming Agency?
The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it … Continue reading
Owning Up to “I Own It”
In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading
Every Domain Name is Equally Unique
There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading
Dot Com Domain Names are Almost All Brands
While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading