Tag Archives: brands

A Brief History of the Gradual Shift from Submission Censorship towards Self Publishing

One of my friends who has enough patience to patiently listen to my own long-winded diatribes into various affairs in the realms of such sophisticated topics as literacy, economics or even the conditions of life in general (yet who will … Continue reading

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In What We Trust

You may recall a post I made a few months ago .. in which I mentioned that “I am not at all proud of the species I apparently belong to” (“I understand that this is very important to you”). Another … Continue reading

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Hope & Change: Flipping the F-word & Removing the Old-Fashioned R-word

I have an important announcement to make: I’ve learned something — and what I learned has helped me to change my course. Many years ago, I started using Facebook (in large part because one of my friends said “facebook” was … Continue reading

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Some Reflections on the Revolution in Propaganda

More or less exactly ten generations after Edmund Burke’s treatise concerning the French Revolution and roughly about twenty generations after the invention of Gutenberg’s printing press, I would like to give you a small update on the state of news, … Continue reading

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Voluntourism

In a recent podcast episode, Eliza Rubin mentioned „voluntourism“ (see episode #28 for her explanation of the term). Here, I want to apply the concept to the web / internet / online space – so basically: virtual voluntourism. In my … Continue reading

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What is a Naming Agency?

The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it … Continue reading

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Owning Up to “I Own It”

In stark contrast to my previous post, let me point out that there are plenty of dictionary-word domains that are extremely successful in the dot com TLD (“top-level domain”). Indeed, some (such as Johnson & Johnson’s baby.com) are so successful, … Continue reading

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Every Domain Name is Equally Unique

There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading

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Dot Com Domain Names are Almost All Brands

While it is true that nearly all dot com domain names are brands, this does not mean that all brands must be dot com domain names. I would not advise against choosing a dot com domain name for a brand, … Continue reading

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